Senior Vice President Marketing and Creative Director Edelman
Proudly Italian, truly international. A complete global experience is part of his background: Osvaldo is expert in strategic marketing and integrated communication, both on a corporate as well as on a brand/product side.
Osvaldo masters a full spectrum of tools linked to both conventional and unconventional marketing: from consumer practices and corporate positioning to publicity; from cause related to viral marketing; from creative concepts to young trend-setting activities, including the use of new technological tools for interactive purposes.
He has been developing and managing strategic plans with specific focus on brand equity management and strategic creativity for brands such as: MasterCard, Lottomatica, Sony Playstation, Puma, Algida, Carlsberg, Virgin Active, Turkish Airlines.
He has been strongly contributing to the agency’s main international client, over the last two years: Microsoft (Seattle); HP (Barcelona); Unilever (London).
Osvaldo was born in Naples and has been living in the United States, in Brussels, Rome and Milan. Osvaldo knows the companies’ world from the inside: he has been working for Procter & Gamble for 10 years as communication manager in Europe and in USA. He has been responsible for several product categories such as Beauty Care, Food & Beverage, Fabric Care.
Osvaldo is professor at university and trainer at several business schools, such as: Il Sole 24 ore Business School (Milan and Rome), La Sapienza (Rome), Luiss (Rome), University of Parma, Federico II (Naples). He managed communication seminars for big companies such as Procter & Gamble, Unilever, HP, Telethon.
He lives in Rome and Milan.